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週次 |
授課內容 |
授課方式(勾選) |
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課程主題 |
課程內容(教材/學習活動) |
課堂/面授 |
非同步線上 |
同步線上 |
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1 |
Class Orientation |
§ 課程簡介 § 作業說明 § 學生分組 |
ü |
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2 |
Elevator Pitch |
§ 課程主題：Getting Your Points across § 英語能力養成： - Listening: making lecture notes - Speaking: speaking from notes § 學生在觀看完教學影片後下載學習單練習 |
ü |
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3 |
Introduction to Marketing & Advertising (I) |
§ 課程主題：Jobs & Responsibility § 英語能力養成： - Writing: writing topic sentences - Reading: summarizing a text § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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4 |
Introduction to Marketing & Advertising (II) |
§ 課程主題：Branding § 英語能力養成： - Listening: predicting lecture content - Speaking: formulating questions § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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5 |
Finding the Customer (I) |
§ 課程主題：Market Research § 英語能力養成： - Reading: identifying topic development - Speaking: reporting research findings § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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6 |
Finding the Customer (II) |
§ 課程主題：Data Collection § 英語能力養成： - Listening: signpost language in lectures - Speaking: making effective contribution § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group1】 |
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ü |
ü |
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7 |
Planning a Marketing Strategy (I) |
§ 課程主題：The Marketing Plan § 英語能力養成： - Reading: locating key information - Speaking: findings from other resources § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group2】 |
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ü |
ü |
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8 |
Planning a Marketing Strategy (II) |
§ 課程主題：Pricing & Positioning Strategies § 英語能力養成： - Writing: formulating complex sentences - Speaking: reporting in a seminar § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group3】 |
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ü |
ü |
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9 |
Mid-term Exam |
Group Project Presentation |
ü |
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10 |
Creating ads (I) |
§ 課程主題：Working with an AD agency § 英語能力養成： - Listening: understanding emphasis - Speaking: asking for clarification § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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11 |
Creating ads (II) |
§ 課程主題：Advertising Channels § 英語能力養成： - Speaking: responding to queries - Speaking: request for clarification § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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12 |
Marketing Tools (I) |
§ 課程主題：Distribution Channels § 英語能力養成： - Writing: expanding notes into sentences - Writing: paraphrasing § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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13 |
Marketing Tools (II) |
§ 課程主題：Types of Discount & Retailer § 英語能力養成： - Reading: recognizing essay types - Writing: essay structures § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group1】 |
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ü |
ü |
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14 |
Present Public Face (I) |
§ 課程主題：Public Relations § 英語能力養成： - Listening: digression in lectures - Speaking: referring ideas in a seminar § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group2】 |
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ü |
ü |
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15 |
Present Public Face (II) |
§ 課程主題：Sponsoring & Press Releases § 英語能力養成： - Speaking: inferring implicit ideas - Writing: problem-solution essays § 學生在觀看完教學影片後下載學習單練習 【JoinNet線上即時討論Group3】 |
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ü |
ü |
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16 |
Marketing via Trade Fairs (I) |
§ 課程主題：Organizing Events § 英語能力養成： - Listening: recognizing speaker’s stance - Speaking: argument building § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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17 |
Marketing via Trade Fairs (II) |
§ 課程主題：Attending a Trade Fair § 英語能力養成： - Reading: how ideas are linked in a text - Writing: writing up notes in full § 學生在觀看完教學影片後下載學習單練習 |
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ü |
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18 |
Final Exam |
Written Exam |
ü |
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次數小計 |
4 |
14 |
6 |
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