Welcome to the course "Business Communication"!

@ WHO IS THE COURSE FOR?
The course is for the learners with basic knowledge of general English but with little or no experience of working in the field of business. This course is also for Pre-work experience students who are interested in developing their business-related English communication skills they will need in the workplace. 

@ WHAT IS THE COURSE ABOUT?
The Internet-based course is designed to prepare students working in the international business field, which requires effective communicative skills in English. By introducing core business concepts, the course aims to help students understand their language proficiency, enhance their language communication skills, and foster their autonomous learning in English. Being exposed to challenging and interesting topics, students will practice English through a series of communicative activities such as participating in discussion, doing role-plays as well as mini case studies, and reporting individual presentations as well as team projects. The purpose of all classroom activities is to provide students the target language in functional settings and to improve their competence and performance in business skills. 

Serving as a language proficiency preparation for Business field, the course will introduce key business concepts based on the topics of TOEIC ® (Test of English for International Communication), business vocabulary, and communicative expressions in realistic situations. Providing mock practices and test analysis for TOEIC questions in Listening and Reading sections, the course can be an access for students to apply test-taking strategies in TOEIC® and to achieve the goal as effective communicators in international business environments. Texts and topics chosen from the business world are broad rather than specialized, including subjects such as Organization, Production, Business Arrangement, Marketing & Advertising, and Social & Cultural Awareness. The communication skills covered include Meetings, Telephone Etiquette, Presentations, and Negotiations. 

Upon the completion of this program, students will 
* be familiar with business vocabulary and expressions; 
* be able to master communication skills both in and out of the workplace;
* be familiar with TOEIC questions in Listening and Reading comprehension; 
* develop language skills to communicate confidently in a wide range of business situations

@ Target Students 適合修讀對象 
*準備進入國際職場的社會新鮮人，想瞭解商業英語溝通技巧
*想加強英語聽、說能力
*無任何商業背景，但想培養第二專長
*計畫參加TOEIC英語能力檢定考試，強化應試實力者

本課設計給未來欲進入國際職場領域的學生學習。藉由介紹核心商業觀念，本堂課希望幫助學生從了解自己的語言能力開始，進而增加語言溝通技巧，並帶動英文自主學習能力。學生透過多元的主題單元，進行不同的線上活動，並在個人和小組的報告的過程中，充分練習商務英語溝通表達能力。

@ Credits 學分數: 2學分; 選修

@ Goals 課程宗旨:
本網路課程設計探討商業語言溝通技巧，為幫助學生準備國際商業職場情境之必備英語溝通技巧。透過介紹商業核心概念，本課程旨在幫助學生熟悉商業情境與商務英文特性，了解本身語言能力、培養語文表達組織能力、增強語言溝通技巧、認識社會文化差異，進而能在各種商業情境中自信的以英文溝通，並能建構自主學習模式。
學生經由探索有趣且具有挑戰性之課程主題引發學習動機，藉由商務溝通教學活動如參與線上討論、角色扮演錄音、個案探討作業、個人口頭報告與小組專題展示等，培養其轉化理論於實際運用能力，練習英文口語表達能力與語用效能，未來能於職場有效運用英文聽說溝通技巧。所有教學活動目標提供學生各種商務語境中的英語表達方法及溝通技巧之運用能力。
除了提供商務領域之語言能力之準備，本課程依多益英語檢定測驗內容設計商務溝通學習主題。教程編排及課程單元與由廣至深選自商務領域如公司結構組織、商品展示與行銷、商務出差、行程安排、決策制定與社會文化理解…等；商務溝通技巧涵蓋商務會談、電話交談禮儀、報告與談判…等。本課程也將提供ETS TOEIC (TEST OF ENGLISH FOR INTERNATIONAL COMMUNICATION)線上模擬測驗練習機制與解析多益測驗之字彙、文法、聽力、閱讀題型，促使學生應用TOEIC測驗答題策略以瞭解語用情境，能在國際商務職場中成為有效的溝通者。

@ Objectives 教學目標
本課程提供大學中級（「大一英文」之後）以上之實用英語聽說口語能力訓練
1) 學生在本課中將學習到商務溝通詞彙語法、熟悉商務英文溝通情境，能在不同的商業情境中，自信的以英文正確的表達意思，提升職場競爭力。
2) 學生能於職場中聽懂商務英文表達，強化英語交談對話組織能力，能運用商業語言溝通技巧。
3) 學生能瞭解多益英語能力檢定考試題型，會分析及設計題目
4) 學生於課程結束時，養成組織規劃、溝通協調能力，能統整學習資源、善用資訊科技，得以建構商務產品英語網站，並能發展英語自主學習模式。

@ Course Content 課程內容: 

** Topics for Business Communication 
1. Course Orientation & The Basic Forms of Communication 
2. Socializing & Meeting People in the Workplace (社交禮儀)
3. Telephoning & Etiquette & Cold Calls (電話交談禮儀、電話行銷)
4. Organization & Company Structure (公司結構組織)
5. Meeting & Meeting Culture (商務會議)
6. Company Performance & SWOT Analysis (商品展示) 
7. Marketing & Advertising (商業行銷)
8. Arrange Business Appointment (行程安排)
9. Business Travel & Visiting (商務出差 & 拜訪廠商客戶)
10. Reporting & Presentation (簡報、展示)
11. E-Commerce (電子商務)
12. Negotiations (商務談判)

** Topics for TOEIC Preparation 
1. What is TOEIC? (認識多益測驗)
2. A REVIEW OF Listening comprehension strategies
3. Strategies & Practice for TOEIC PART1: Photos
4. Strategies & Practice for TOEIC PART2: Questions & Responses
5. Strategies & Practice for TOEIC PART3: Short Conversations
6. Strategies & Practice for TOEIC PART4: Short Talks
7. TOEIC Practice/Mock Tests
@ 參考網站: @http://www.etweb.fju.edu.tw/yueh/toeic/index.htm

 

@ HOW TO STUDY THE COURSE? 學習模式 
1) Face to Face Meetings: 4 times-8 hours
面授教學，次數：4次，時數：8小時
(期初TOEIC學前測驗、學習平台運用練習、期中報告、期末商展記者會考及課程回饋) 
2) Warm-ups & Practical Vocabulary (課前導讀、閱讀課程單元說明)
3) Useful Expressions & Situational Conversations (閱讀課程教材、線上影音教材、觀看教學解說影片、閱讀延伸學習內容)
4) Focus on communication & on-line discussions (參與線上專題討論、小組討論、師生視訊會談)
5) Practices for review & TOEIC tests (單元作業練習及TOEIC線上測驗練習) 
6) Exercises for Study Integration & Assignments (完成單元作業: 個別習作、雙人對話練習、小組合作習作)

 

作業說明

@ ASSIGNMNETS & PROJECTS 作業繳交方式 

1) 單元作業繳交：群英網教學平台作業繳交、線上分析設計TOEIC題型4次
2) 單元作業練習: 每週單元作業練習、TOEIC線上模考即時回饋2次
3) 單元主題討論: 依單元主題分享學習心得與參與線上討論

 

 

評分標準

＊互動參與和線上討論 INTERACTIVE PARTICIPATION & E-DISCUSSION:20%

＊作業與練習 ASSIGNMENTS & PRACTICES:30%
＊小組報告和個人表現 E-PROJECT & INDIVIDUAL PERFORMANCE:30%

 

 

其他

@ Contact Information

Any questions or problems? Please feel free to contact the teaching team!

* Course Instructor:
Terri Yueh (樂麗琪): yueh@mail.fju.edu.tw / 2905-3722 / 2863
Online Office Hour: Thurs. 16:30 - 17:30 JOINnet Weboffice 201 

 

指定書目:

@http://www.etweb.fju.edu.tw/elite/toeic/index.htm

@http://www.etweb.fju.edu.tw/yueh/toeic/index.htm

@COMMUNICATING IN BUSINESS, 2ND.ED. (SWEENEY) Cambridge 華泰 ISBN:978-0-521-549127(CB)
@BUSINESS VOCABULARY IN USE:INTERMEDIATE (BILL MASCULL) Cambridge 華泰ISBN:0-521-77529-9

參考書目:

@BUILDING SKILLS FOR THE NEW TOEIC TEST, 2ND.ED. (LINLOUGHEED)PEARSON-LONGMAN 敦煌

@BUSINESS ACROSS CULTURES (ENGLISH & LYNN) LONGMAN 東華
@COMMUNICATING EFFECTIVELY (LANIARREDONDO) McGRAW-HILL
@COMPLETE GUIDE TO THE TOEIC TEST, 3RDED. (ROGERS) Heinle文 鶴
@GRAMMAR AND VOCABULARY FOR THE TOEIC TEST (GEAR&GEAR) Cambridge
@OXFORD PREPARATION COURSE FOR THE TOEIC TEST OXFORD 敦煌
@PROFESSIONAL ENGLISH IN USE: MARKETING, 2008. (FARRALL&LINSLEY) Cambridge華泰