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週次
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授課內容
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授課方式及時數
(請填時數)
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課程主題
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課程內容(教材/學習活動)
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課堂
教學
(面授)
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遠距教學
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非同步
線上 |
同步
線上 |
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1
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Unit 1: Jobs and Organizations
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Orientation
▪ Introduction to the course
▪
▪ grouping
Work and Jobs
▪ types of job and work
▪ word combinations with work
▪ human resources
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2
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2
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People and Workplaces
▪ businesspeople and business leaders
▪ management and administration
▪ wages, salary and benefits
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2
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3
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Organizations
▪ enterprise
▪ word combinations with enterprise
▪ non-profit organization
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2
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4
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Problems at Work
▪ health and safety
▪ bullying and harassment
▪ discrimination
▪ Online Discussion Practice#1
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2
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5
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Unit 2: Market andMarketing
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Markets and Competitors
▪ breaking into the market
▪ competitors and competitions
▪ word combinations with market
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2
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6
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Market Orientation
▪ launching a product
▪ brands and branding
▪ word combinations with product
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2
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7
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Promotion
▪ trade fairs and promotional activities
▪ advertising
▪ being persuasive
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2
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8
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E-Commerce
▪ business and the environment
▪ bricks-and-mortar vs. e-commerce
▪ B2B, B2C and B2G
▪ Online Discussion Practice#2
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2
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9
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Midterm Exam
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Written Exam
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2
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10
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Unit 3: Sales and Negotiations
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Customer Relations
▪ customer satisfaction
▪ communication with customers
▪ agreements and disagreements
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2
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11
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Discussion techniques
▪ hedging
▪ checking understanding and making clarification
▪ agreement, consensus or compromise
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2
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12
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Negotiation
▪ situations and negotiators
▪ preparation
▪ reaching agreement
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2
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13
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Difficulties
▪ conflicts
▪ negotiation techniques
▪ problem-solving
▪ Online Discussion Practice#3
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2
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14
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Unit 4: Business Travel and Oral Presentations
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Business Abroad
▪ changes in business travel
▪ arranging business travel
▪ email
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2
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15
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Cultures
▪ culture and cultures
▪ social etiquette
▪ cross-cultural communication
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2
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16
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Meetings
▪ types of meetings
▪ roles
▪ points of view
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2
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17
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Conferences
▪ dos and don'ts
▪ organization
▪ dealing with questions
▪ Online Discussion Practice#4
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2
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18
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Final Exam
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Group Presentation
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2
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合計(小時)
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8
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28
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