課程介紹教師介紹課歷進教室遠距須知示範教材
商務溝通：口語溝通技巧 (Business Communication: Oral Communication Skills)
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課程文件檔下載

 

1.課程上課總周數：18周

The digital course is designed to prepare students working in the international business field, which requires effective communicative skills in English. Introducing core business concepts, the course aims to help students understand their language proficiency, enhance their language communication skills, and foster their autonomous learning in Business English. Texts and topics chosen from the business world are broad rather than specialized, including topics such as Organization, Production, Marketing & Advertising, Business Travel, E-Commerce, and Press Conference. The communication skills covered include Meetings, Telephone Etiquette & Cold Calls, Presentations, and Negotiations. Being exposed to the interesting topics, students will practice English through a series of online collaborative activities, such as participating in e-discussion, recording the role-plays, doing mini-case studies, and presenting team projects. The purpose of all e-activities is to provide students the target language in functional settings and to improve their competence and performance in business communication. Therefore, the course can be an access for students to achieve their goals as effective communicators.

藉由介紹核心商務行銷觀念，本數位課程希望幫助學生從了解自己的語言能力開始、進而增加語言溝通技巧、並培養英文自主學習能力。本課程將介紹在英語商務溝通中，重要常見的商務字詞語彙；在主題安排上，廣泛選擇不同的商業主題範疇，例如組織結構  (Organization)、產品展示 (Production)、市場與行銷 (Marketing & Advertising)、商務差旅 (Business Travel)、電子商務 (E-Commerce)、舉辦記者會安排 (Press Conference)。 溝通技巧則包含商務會議 (Meetings)、行銷電話技巧 (Telephone etiquette & Cold calls)、簡報 (Presentation)等。

學生透過多元的商務主題單元，進行不同的線上學習活動，並在個人和小組報告過程中，充分練習英語溝通表達技巧。本課程也將提供ETS TOEIC (TEST OF ENGLISH FOR INTERNATIONAL COMMUNICATION) 線上模擬測驗練習機制與解析多益聽力測驗題型，促使學生應用TOEIC測驗答題策略以瞭解語用情境，期許學生在修讀本課程後，能有效運用課程所學語彙溝通技巧，能在國際商務職場中成為有效的溝通者。

 

Topics for Business Communication 

1.  Course Orientation & The Basic Forms of Communication 

2.  Socializing & Meeting People in the Workplace (社交禮儀)

3.  Organization & Company Structure (公司結構組織)

4.  Telephoning Etiquette & Cold Calls (電話交談禮儀、行銷電話)

5.  Meetings & Meeting Culture (商務會議) 

6.  Marketing & Advertising (商業行銷)

7.  Company Performance & SWOT Analysis (商品展示)

8.  Business Travel (商務出差)

9.  E-Commerce (電子商務)

10. Reporting & Presentation (簡報、展示)

11. Press Conference (舉行記者會)

@學習網站: http://www.etweb.fju.edu.tw/elite/toeic/index.htm

 

2.教材、教科書：

  • 課程教材Course Material

http://140.136.251.210/student/

 

  • 教科書 Textbook

  • BUSINESS VOCABULARY IN USE: Intermediate. 2018. (BILL MASCULL) CAMBRIDGE ISBN:978-0521-77529-9

  • BUSINESS PLUS: Preparing for the Workplace, BK 3. 2015. (MARGARET HELLIWELL) CAMBRIDGE ISBN:978-1-107-66187-5

 

 

 

 

作業說明

  R 1.提供線上說明作業內容

R 2.線上即時作業填答

R 3.作業檔案上傳及下載

R 4.線上測驗

R 5.成績查詢

R 6.其他做法

(每週/單元)學習模式

§   課前導讀Warm-ups & Practical Vocabulary

§   閱讀線上影音教材 Useful Expressions & Situational Conversations

§   線上專題討論、小組討論、師生視訊會談

§   Focus on communication & on-line discussion

§   單元作業練習或TOEIC線上測驗練習

§   Practices & TOEIC tests

§   個別習作、雙人對話練習、小組實作

§   Exercises for Study Integration & Assignments

 

評分標準

 

 

1.      互動參與和線上討論   20%

2.      作業繳交和練習次數   30%

3.      小組報告和個人表現   30%

4.      模擬記者會與商務網站製作  20%

 

其他

1. 一般準則︰須具備數位資訊使用能力，能自主學習者。

2. 需具有數位學習網路設備，積極參與課程，並能依課程進度上線學習、參與討論及準時繳交個人/團體作業。

3. 本課程重視團隊合作溝通，請保持開放心胸與同學互助學習。

4. 願意主動練習New TOEIC線上模擬題及隨時檢測學習成效。

5. Plagiarism and cyber-plagiarism are the violation of Academic Integrity. If you quote or refer to certain thoughts from others, please do give credit to the author(s). A plagiarized report or assignment will result in a 0% of the grade.

 

 
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