Target market & Market Segmentation

People come of age, especially for men.

The convenience store is the main distribution channel

Inviting the star as the spokesman.

Using innovative commercials to attract consumer.

Analysis of Product by SWOT

Strengths / Weaknesses / opportunities / threats

Strengths: Geineken beer is tasty and inexpensive.

Weaknesses: Geineken beer is lack of brand awareness

Opportunities: After Taiwan join WTO, Geineken has opportunities in the international market

Threats: The import of China’s beer brings threats.

 Slogan: Attraction for everyone, Geineken beer.

Run-down of CFs (characters, plots, equipments, etc)

R 1

A man is reading some magazines. He saw a picture of a beautiful woman in the magazine.

Then he overturned the beer on the picture accidentally. Because the beer is too tasty, he licked beer on the picture for not wasting beer. At the same time, some girls saw that situation. They thought the man licked the woman in the picture.

R 2

A housefly flied into the beer accidentally. When that housefly flied out, it got drunk. Then that housefly flied to the lamp for catching mosquito and housefly. So it is important for a driver to not driving when you are drunk.

R 3

A man was riding a bicycle. When he saw someone who was taking Geineken beer, he fell down because Geineken beer is attractive to him.

        Music or Sound effects

The humming of a housefly

Pop music