TOPIC: Visiting a CompanyBusiness Profile

Name of the Company: Tsann Kuen Trans-Nation Group

The product or service: 3C channel & manufacturing group

Company Structure: Elaborate Triangle version

Company History: Originated: Sep. 02 1978

Introduction of shares: May. 07 1997

Capital: NT$ 2,122,900,000

Business Goals / Mission / Corporate Strategy

n          A world class company serving to perfect human well-beings through its core in design and integration

n          To become the leader of small home appliances and 3C retail chain store businesses in Greater China

n          Consumers' best choice of healthy and comfortable home appliances

Company Profile

Philosophy:

Even though the Earth will be destroyed tomorrow, TSANN KUEN still plants two grapes today：
1. Research & Development
2. Education & Training

Uniqueness:

Stores Numerous: Their stores are numerous and having a big space,

so customers have a comfortable space for shopping.

Product Differentiation: The products are various and full. Some high quality

products are cheaper than other place.

Diversification:

World Manufacturing in China, Japan, America.

Market Segmentation:

The Member System, Stores Numerous, Product Differentiation, Marketing

Method

SWOT Analysis:

Strength: The stores manage the effect remarkably; the scale economic

performance is reflected.

Weakness: The personnel flowing rate is on the high side.

Opportunity: The China market has potentiality deeply; the business

opportunity of market open-up is limitless.

Threat: Foreign companies and hypermarket channel get into the electrical

home appliances market, the competitive environment is fierce.